You are

  • Passionate about engaging new leads using creative marketing tactics
  • Comfortable with being involved in online and offline activities to support sales teams in beating their revenue targets
  • A self-starter who can work independently and proactively to launch new marketing projects never done before
  • A keen interest in web design with excellent attention to detail

Role

  • Grow AFP sales teams’ new business pipe with lead generation
  • Help retain existing clients and drive some upsell
  • Build brand awareness towards new market segments
  • Design lead generation strategies for the media, institution and corporate segments (ABM, nurturing, retargeting, web personalization, A/B testing and paid ads etc.)
  • Develop engaging multichannel campaigns with tailored and multilingual content (email, landing pages, social, etc.)
  • Qualify new leads for the regional sales team and track conversion results
  • Identify prospects with high potential and develop a nurturing strategy
  • Understand AFP various client segments’ needs, lines of products and differentiations to address them better
  • Analyze results, improve practices and share know-how with regional and global marketing teams
  • Keep abreast of the latest e-marketing tactics to increase campaigns’ ROI
  • Adapt headquarters’ marketing digital, print collaterals or any campaign template when relevant for different markets
  • Work cross-functionally to manage logistics for trade shows, field events or any other communication initiatives
  • Train and support local CRM or marketing automation tools' users (sales and editorial teams)
  • Assist with regional sales & marketing admin tasks

Requirements

  • Graduated from a Business, Marketing or Communication degree
  • Background in digital marketing, communication or copywriting in the B2B sector
  • Minimum of 2 years hands on experience with CRM and marketing automation tool (Marketo is a plus)
  • Experience in working with analytics in a commercial, user-experience focused and digital context
  • High level of English fluency (written and spoken)

The Company

Agence France-Presse (AFP) is one of the world’s three major international news agencies, delivering fast, in-depth coverage of events shaping our world from wars and conflicts to politics, sports, entertainment and the latest breakthroughs in health, science and technology. Founded in 1835, AFP has a network of correspondents in more than 200 offices in 151 countries around the world, producing high-quality video, photo, text, graphic and factcheck news coverage to clients on six continents.

Application

To apply: send CV and motivating letter to [email protected]